>> Character Branding

It goes without saying -- you want your organization to become a memorable and positive fixture in the minds of consumers.  Unfortunately, it also goes without saying that achieving that goal is no simple matter.  You already know you have to create a brand for the organization and for your product lines, but is there something more you can do?  Something extra? Something really spectacular?

Of course there is!  This is the Total Media Web site!  Coming up with creative solutions to branding conundrums is a Total Media Source specialty. 

For the organization wishing to establish an especially strong connection with consumers, Total Media Source recommends a marketing strategy called character branding.

Character branding personalizes the relationship between the individual consumer and the organization through the dynamic personality of a graphic character who represents the organization’s or product’s values and overall characteristics.  Mr. Clean, the Keebler elves, or the Pillsbury dough boy --  characters such as these have become part of American culture.  There are few Americans who don’t immediately think of them when the “parent” company, or the product they are associated with, is mentioned. 

>> Learn more about Blue-Heavens

People like branding characters!  Why?  Because they become very familiar with the characters in question and, over time, develop a personal affection for them.

In keeping with our belief in the power of character branding, Total Media Source has created a brand character to represent the company.  His name is Fierce and his role is to remind clients and potential clients that Total Media Source has the superhero’s capacity to provide them with everything from a high-speed Internet connection to the best in interactive gaming, animated educational programs, and branding solutions.   

>> Click on the links below for further information about how we can assist you with branding strategies.

>> Click on the links below to see examples of animated branding, web ads, and TV spots.