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Low-Profile Branding & Entertainment
Getting consumers to feel affection and loyalty toward your organization
and products requires an enormous amount of creative energy, time, and
financial investment.
Traditional corporate and branding strategies are highly effective in
evoking that affection and loyalty, but why not use every available method
of bringing consumers into your family of happy, satisfied customers?
Low-profile branding is an entertaining means of promoting your organization
and products without the feel of “hard selling.” It engages
consumers without making them feel “marketed to.”
Total Media Source specializes in creating Web-based games (sometimes
called Advergames or Edutainment) and animated narratives (also known
as Webisodes) that offer visitors to your Web site an interactive, entertainment-focused
experience.
The games and narratives are structured around your brands. For the duration
of the narrative or the game, participants are exposed to your corporate
and product brands in a “soft selling” environment.
They become invested in the storylines and game strategies, and return to your site to look for new installments to the narratives and new gaming
developments.
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The enjoyment your site provides to visitors, and the exposure to
your brands the visitors experiences, engender positive feelings
toward your organization and your products.
Total Media Source has developed successful low-profiling
strategies for several organizations
>> Click on Images below to learn more & experience interactive
entertainment:
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