>> Usability Testing
It has happened to all if us. We arrive at a Web site and attempt to locate the information we need or complete a desired transaction.
The Web site is so confusing and user-unfriendly, however, that we get frustrated and give up.
For the owners of the Web site that frustration spells disaster! It means they have potentially lost a client or customer for good. Dozens of frustrated customers in a day adds up to a great deal of lost business.
>> How can you avoid alienating your Web-site visitors?
By putting your site under the Usability Testing microscope.
>> What is a Usability Test?
A Usability Test is highly efficient, results-driven investigation of an organization’s Web site, Intranet, or other product interface for the purpose of determining how easy or difficult that interface is for the average individual to use.
>> What will a Usability Test tell you?
It will tell you whether or not your Web site (or other interface) has
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readily understandable navigation
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logical arrangement
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easily comprehensible content
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user-centered design and layout
In sum, it will tell whether or not your site is user-friendly!
>> Other related services that may be beneficial to developing your Web site (or other interface):
What Is Branding Design Strategy?
Web Site Logo Design (Branding)
What is Search Engine Marketing
Design Search Engine Friendly web sites
Ecommerce Web site Design and Development
Web Site Analysis and
Recommendation report
>> Usability-Testing Options
Total Media Source offers several Usability-Testing options.
1. Interface-Design Evaluations
Testing interfaces early prevents usability errors in finished products. Total Media Source reviews and evaluates interfaces of all kinds. For example:
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Web sites
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Intranets
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Internet applications
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Software applications
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Consumer electronic devices
Interface-design evaluations can take place during any phase of product development, including the earliest design phase.
2. User Testing
User Tests are the most direct way to find out about the user-friendliness of any interface. To run a User Test, Total Media Source brings average Web users into a testing facility, and records their behaviors as they perform specific tasks on your Web site (or other interface). These tests are run on interfaces that already exist or are near completion.
3. Web-Site Redesign
If you are going to invest in an “improved” Web site, develop it with the user in mind! Total Media Source creates user-friendly Web site designs for organizations wishing to upgrade their Web presence and launch a truly user-friendly site.
>> Usability-Testing Reports
When all testing is completed, Total Media Source provides you with a written report or presentation detailing recommendations for the redesign of your organization’s Web site (or other interface).
For more information on Usability Testing and how it can benefit your organization, contact Total Media Source.
